About Us
The team behind Aryma AI
The Gen AI division of Aryma Labs, transforming marketing intelligence through cutting-edge AI — grounded in a decade of real Marketing Mix Modeling consulting.
About Aryma AI
A new vertical of Aryma Labs
Aryma AI is the Gen AI division of Aryma Labs, focused on transforming how marketing teams interact with measurement data. We combine deep statistical expertise with cutting-edge generative AI to build products that make complex analytics accessible to everyone.
Our philosophy is simple: add the intelligence layer to your marketing measurement. Every product in our suite is grounded in rigorous statistical methodology, then supercharged with AI for intuitive, conversational access.
What we build
AI built around a human-led MMM
Aryma AI is the Gen AI division of Aryma Labs, a marketing mix modeling company founded in 2019. Every product we build works around a marketing mix model rather than replacing it.
We call the approach Peripheral Agentic MMM. AI agents work on the periphery of the model: preparing data, interpreting outputs, answering questions and turning results into budget decisions. The statistical core stays human-led.
New to the method? Start with our guide to marketing mix modeling.
The eight products
- Aryma Dimension
An AI meeting analyst: eMMMy joins your call, presents your marketing mix model out loud, answers the room live from your own model's results, runs budget scenarios and keeps every meeting searchable.
- eMMMy
The reasoning assistant inside ArymaEdge, Aryma's MMM platform. It reads MMM charts, runs simulator scenarios, explains budget optimizer recommendations and interprets saturation curves.
- Aryma Intellisheet
An Excel add-in that cleans and reshapes MMM data before modeling and charts the outputs after, with no coding.
- Aryma Deck
A PowerPoint add-in that turns MMM slides into C-suite-ready insights, privately.
- MMMGPT
A RAG-based AI trained on a decade of marketing mix modeling knowledge, answering with sourced, grounded responses.
- MMM Synapse
Turns years of legacy MMM decks into a conversational, encrypted knowledge base you can query in plain language.
- MMM Singularity
An interpretation layer that connects attribution, incrementality, saturation and prediction into one explainable view.
- Aryma Nebula
An agentic spend optimizer that turns MMM outputs into weekly and monthly budget allocation decisions.
Want to learn more?
Explore what we’ve built.
Eight Gen AI products and a custom solutions practice — all grounded in rigorous Marketing Mix Modeling.