FeaturedMarketing Mix Modeling · 4 min read
Peripheral Agentic MMM
A deep dive into how AI is reshaping Marketing Mix Modeling (MMM), yet not replacing the foundation of MMM
VRVenkat Raman
ReadThe Aryma AI Blog
Ideas on agentic MMM and applied AI
Deep dives on marketing mix modeling, AI agents, and how we think about measurement, straight from the Aryma AI team.
LLM Observability · 5 min
Why LLM Observability Matters: How We Measure Every Query Inside MMMGPT
How Aryma Labs uses Langfuse to trace every MMMGPT query end to end, turning AI debugging from guesswork into evidence.
ALAryma Labs
MMM AI agents · 3 min
The Art of Subtraction: Training AI Agents in Marketing Mix Modeling with 'Via Negativa'
How exclusionary prompts and restraints are reshaping the future of smarter, more nuanced MMM AI - lessons from Aryma Labs
VRVenkat Raman
MMM AI architecture · 3 min
Frontier Models vs Fine Tuning vs Distillation vs RAG: Which AI Architecture Wins for Marketing Mix Modeling (MMM)?
It is not about the model architecture or model alone, it is all about the data and domain knowledge
VRVenkat Raman
Generative AI · 3 min
The Paradox of Gen AI: Why We Need Our Own 'Galápagos Islands' for Innovation
How 10x engineers and the rise of tools like Claude Code could stifle creativity and why isolation might be the key to true innovation
VRVenkat Raman
AI marketing measurement · 3 min
How to Spot Real AI in Marketing Measurement: The Difference Between Depth and Marketing Theater
Not all AI claims are equal - here’s how to tell if a vendor is solving real problems or just repackaging buzzwords.
VRVenkat Raman
MMM data prep · 3 min
Excel Meets AI: How Aryma Labs' \"Aryma Intellisheet\" Is Bridging Legacy Tools and Gen AI for Smarter MMM Workflows
From Excel add-ins to AI-driven insights, Aryma Labs is redefining exploratory data analysis, without forcing users to abandon what works.
ALAryma Labs
Product comparison · 3 min
MMM Synapse vs Copilot
How specialized domain intelligence and institutional memory redefine marketing strategy
VRVenkat Raman
Marketing mix modeling · 3 min
Solving the hard problems in MMM through AI
From organizational memory decay to siloed insights and unrealistic budget plans-here’s how Aryma Labs is redefining marketing measurement with AI driven innovation.
RKRidhima Kumar
AI-driven MMM · 3 min
Good MMM AI Prompts Come From Good MMM Analysts
How expert MMM analysts are shaping the future of AI-driven marketing mix modeling and why your AI’s accuracy depends on more than just LLMs
VRVenkat Raman