Intelligent Excel Add-in / MMM Toolkit
Aryma Intellisheet
Your MMM Workflow, Right Inside Excel.
Aryma Intellisheet is an Excel add-in that lives in a side panel, giving your team ready to use data tools with no coding required. Clean and prepare your data before modelling, then visualise and format model outputs after, all inside Excel.
The Problem
“MMM data prep and output formatting eat hours — and usually drag you out of Excel.”
Before you can model, raw media data has to be cleaned, standardised, merged, and reshaped. After modelling, outputs have to be charted and formatted for stakeholders. Most teams do this with manual Excel work, one off scripts, or Python — slow, error prone, and hard to repeat.
“Aryma Intellisheet brings every step into a side panel inside Excel, keeping your entire MMM workflow in one place.”
- 01Manual data preprocessing
- 02Manual data aggregation
- 03Disparate analysis done outside Excel
- 04Repetitive, scattered work
How It Works
Three workflows, one Excel add-in.
Pre EDA
Prep your data, before modelling.
Duplicate Inspector
Instantly identify and eliminate duplicate records.
Data Quality Scan
Detect missing and invalid values across every sheet.
Smart Date Standardiser
Automatically detect and unify inconsistent date formats.
Intelligent Sheet Merge
Merge multiple sheets with automatic schema alignment.
Smart Channel Mapping
Generate standardised channel and campaign labels from raw data.
Auto Pivot Builder
Reshape long data into analysis ready pivot tables.
Weekly Aggregation
Convert daily metrics into weekly summaries with one click.
Daily Expansion
Expand campaign date ranges into day level data for Regional and Events workflows.
Temporal Disaggregation
Disaggregate weekly or monthly totals into smooth daily values.
EDA
Explore your data, before you model.
Bar Chart
Create clear horizontal or vertical bar charts from your data.
Stacked Bar Chart
Visualise category totals and composition in stacked bar charts.
Pie Chart
Display proportions with automatically labelled pie charts.
Clustered Column Chart
Compare multiple metrics side by side across categories or time.
CAGR Comparison Chart
Compare growth rates between selected years with a CAGR table and chart.
Line Chart
Visualise trends over time with one or more data series.
Correlation Table
Measure relationships between variables with a colour coded correlation matrix and correlation heatmap.
Dual Axis Line Chart
Compare two metrics on independent axes in a single chart.
Cross-Correlation (CCF) Table
Identify lagged relationships between variables with cross-correlation analysis.
Modelling Workflow
Analyse your outputs, ready to present.
Create every chart you need straight from your model outputs, in a click.
Made Yours
An internal tool, tailored to your team.
We deliver Aryma Intellisheet as an internal toolkit for your company and tailor it to the way you already work. The core tools stay the same — we adapt the edges to fit your stack and your process.
Built for
Teams that live in spreadsheets.
MMM Teams
Marketing Analysts
Data Scientists
Consultants
Pricing
Plans for Aryma Intellisheet.
Start with Explorer, scale with Team / Agency, or go Enterprise for unlimited users and a self-hosted deployment.
Explorer
For companies bringing AI data tools into Excel for a small team.
- Up to 5 users
- All tools across the EDA and modelling workflows
- Daily, weekly, and monthly granularity
- Runs inside Excel, no coding required
Team / Agency
For agencies and teams running MMM data prep at scale.
- Everything in Explorer
- Up to 10 users
- Priority processing
- Onboarding support
Enterprise
For organizations that want unlimited users and a tailored, self-hosted toolkit.
- Everything in Team / Agency
- Unlimited users
- Self-hosted with your own chart and EDA scripts
- Your custom workflows, added
- Connected to your data platforms
- Private deployment / VPC / on-prem options
- Dedicated onboarding and support