Interrupt anytime. eMMMy is listening.
Talk over her and she stops mid word. Ask the whole question. Change your mind halfway through it. She follows you.
Aryma Dimension Step inside your MMM
Don’t just look at the charts. Don’t just read the contribution numbers.
Walk in, ask questions out loud, and challenge the model while it answers.
For as long as marketing mix models have existed, they have been something you look at from the outside. We asked what the Holodeck for Marketing Mix Modeling would look like, and built it.
Aryma Dimension is a room you walk into with your team. eMMMy is already in there with your model: presenting it, taking the hardest question anyone can throw at her, running the scenario live, and remembering all of it long after the call has ended.
eMMMyConversation leads to insights
Insight doesn’t arrive in a chart. It arrives with the conversation.
The best measurement thinking happens when someone questions the model out loud. The problem is what happens to that thinking afterwards.
01
Are you asking the right questions?
Contribution mix · your dashboard
A dashboard answers what you thought to ask.
ATV went from 4.3% to 1.5%. What changed?
eMMMySpend came down in the second half, and what was left ran past its saturation point.
DThen is outdoor at 16.3% heading the same way?
A conversation surfaces the question you had not thought of yet, and the one after that.
02
Can the answer arrive before the meeting ends?
DRAWING IT NOW
Where does TV stop paying back?
RUNNING THE SCENARIO
Budget Optimization · −20% budget
TAKING APPROVAL BEFORE ANY DECISION LEAVES THE MEETING
“Shall I email this scenario and the chart to everyone on the call?”
Yes, send itNot now
AlexDanNinaClara
eMMMymeet.google.com/jdu-pzyy-jgt5 · 14:05
All three happened inside one meeting.
03
Does any of it survive the call?
Every session, every question, every decision and everything still owed, linked and searchable months later.
With eMMMy in the room
Everything a great analyst does, without the gaps between meetings.
eMMMy is here so the work happens in the room, not in the follow up.
Drag either way to give one side the whole panel
A human analyst
–
Checks after the meeting and sends it across
The figure arrives days later, to a room that has already decided.
–
Takes the scenario away as an action item
It comes back as a deck in the next cycle, out of the conversation that needed it.
–
Quotes the number from the last deck
Rounded, remembered, and sometimes a model refresh out of date.
–
Compares one thing at a time
Every extra view is another request, and they arrive as slides once the discussion has moved on.
–
Remembers the meetings they attended
The context leaves with them when they change team or change company.
eMMMy, live in the meeting
+
The answer arrives in seconds, not next week
The figure comes straight off your live model, spoken out loud almost as soon as you stop asking.
+
A scenario you would have waited a cycle for runs on the call
Ask for a ten percent shift and the optimiser runs while you keep talking, then the before and after goes on screen.
+
Every number comes from the model, never from memory
Contributions, ROAS, spend, saturation and adstock, read at the value they hold right now.
+
Several scenarios on screen, side by side
Two years, a set of channels, or several budget scenarios on screen together, drawn the moment you ask for them.
+
Every meeting remembered, not just this one
Ask what was said about YouTube last quarter and it comes back, in the words it was said in.
Step into measurement
Step into Dimension. Explore, ideate, generate, chat, act.
Experience your marketing mix model in real time. Everything below happens inside the meeting, while the discussion is live.
Ask for the chart. Watch it appear.
Two years side by side. Four channels' saturation curves at once. Drawn mid sentence, from your live model.
“What if we moved 20% to Meta?”
Spend shifts, channel scaling, optimised allocations, scenarios side by side and plenty more. She runs them there and then, and tells the room what each one costs and what it buys.
eMMMy keeps all of it for you
Email the chart to whoever asked for it. Download the transcript, the images and the recap, while the meeting is still warm.
Nothing happens without your yes
Optimiser runs, emails sent: she asks first. Agentic, never rogue.
Your model. Not the internet.
Every number she quotes is yours: contribution, ROAS, saturation, adstock. Every judgement behind it is ten years of Aryma Labs consulting.
One link and eMMMy’s in the room
Paste your meeting link. Nothing to install, nothing for anyone to learn, no change to how your reviews already run.
Choose your edition
One analyst, two ways to work together.
The same brain, the same model, two formats. Pick the one that matches the room you are walking into.
Enterprise
Bring the whole room into the conversation.
A podcast style measurement review. A presenter guides the session, eMMMy answers live, and your leadership team joins the call to question anything they like.
- Ask why spend moved, and hear the reasoning out loud
- Test a reallocation before the meeting ends
- Insights kept for the lifetime of the account, not the meeting
- One shared record every stakeholder can return to
Who is it for
CMOCTOFinance leadBrand leadMeasurement team
Personal
Your sparring partner for the model.
A one to one working session built around your analysis. Think out loud, push back, and have the model pushed back at you before you take anything to the wider team.
- Brainstorm against your own results, not a generic chatbot
- Interrogate saturation, contribution and channel behaviour
- Pressure test your conclusions before anyone else does
- Everything saved, so the thinking carries into the review
Who is it for
CMOCEOCFOMMM analystData scientistMeasurement leadConsultant
Inside a session
From a meeting link to lasting memory.
Four steps, from pasting a link to finding the answer again months later.
01 of 04
Episode 19 · Enterprise00:00
meet.google.com/jdu-pzyy-jgt
eMMMy is joining the callconnecting
Presentation: Aryma Dimension · Enterpriseready
The portal
Every meeting, one connected record.
A measurement review shouldn’t disappear when the call ends. Dimension connects the discussion, the evidence and the actions that follow.
Sessions
Every review as an episode: timeline, charts, recording and the moments the room asked to keep.
Memory
Search across every meeting to recover the questions, the insights and the reasoning behind earlier decisions.
Follow ups
Every promise she makes is tracked, shown as owed, and closed when it is answered.
What makes it powerful
Marketing measurement expertise, ready for the conversation.
eMMMy brings more than a decade of Aryma Lab’s Marketing Mix Modeling consulting into an analyst who can explain results, investigate alternatives and reason through decisions with your team.
10+
Years of MMM consulting expertise informing how she reasons
- consulting notes
- research papers
- case studies
Any
Simulation you ask for, run live while the room is still talking
- spend shifts
- channel scaling
- optimised allocation
One
Connected record holding discussion, charts, recording and follow ups
- timeline and transcript
- saved charts
- recording
Zero
Commitments lost, every promise stays visible until it is closed
- shown as owed until it's answered
- eMMMy closes it, or you do
- a summary of what's still open
The arch is open
Step into Dimension.
Your marketing mix model is already in there, waiting to be challenged. Tell us how your measurement reviews run today, and we will show you what that same conversation looks like from inside Aryma Dimension, with your own model in the room.